Marketing Behind the Scenes #13
My fourth key to self-discipline is: “Ask your customers every day for positive feedback, ideas, and comments.”
I don’t know about you, but working at home alone can sometimes feel like you’re working in the DARK.
You write emails, create products, you hold teleclasses — but sometimes you’re not super-sure if your group is *really* interested in whatever tangent you’re following.
Sometimes you get a billion emails saying “yes, thanks, exactly.” Other times it’s dead-silent.
So what do you do?
A blog is helpful. It creates an easy way for people to leave comments and feedback. I usually set up my blogs so that users do NOT have to register to leave a comment. I also have it set so that comments are NOT held in moderation first, and that people do NOT have to use their real names or real email addresses.
Why do I do this? To encourage the highest response rate possible.
Because, frankly, if you’re not having a CONVERSATION with your clients (which by definition is back-and-forth, and not one-sided), then you’re just talking to yourself.
A conversation requires two people: you AND your gang.
I will periodically say something like: “What would you like me cover, what would you like to see next, tell me what you wish for in my next class, tell me what you think of this … share your ideas with me.”
BUT I also say, from time to time: “YOUR NAME, if this IS NOT for you, it’s OK if you unsubscribe from this list. No hard feelings.”
Because if it’s not for them, THAT’S OK. I want my gang to be full of people who are wanting to hear from me.
Some people will unsubscribe. Lives change and priorities change. That’s normal.
I remember when I first started One Roast Chicken, in my insecurity, I used to email people who UNsubscribed to ask them “why?”
Now I know to just let them go.
And instead, I turn to WELCOME the 50 new subscribers who have entered today 
All best,
Shelley
PS/ There’s one spot left for November’s Beta Business Class here > http://www.oneroastvegetable.com/members/signup.php?price_group=-4177
Filed under: Uncategorized | 3 Comments
Congrats on 50 new subscribers per day. I hope to achieve that one day.
A comment that is a bit off track- where did marketing behind the scenes #12 go?
Linda
I do believe I didn’t number “key #3 . have an accountability partner, support group, or mastermind.” That would be behind the scenes #12 
~ all best, Shelley
Shelley i do hope you fill in that 6th space for your
Beta Class …I want you to open that bottle of
Champagne and celebrate !!!
You are certainly doing something right concerning
having a contact with your clients …i most always
feel compelled to answer you or comment on what you send me ! You have managed to build a relationship with me anyway and that’s amazing
because we have never met….yet i have seen you
in your kitchen …a kitchen is where people who know each other i.e. friends gather …at least in my family !!